How to Write Emails That Get Opened and Drive Clicks

In a world flooded with emails, how do you make sure yours gets opened—and more importantly, clicked? Whether you're promoting a product, nurturing leads, or running a campaign, email marketing remains one of the most powerful digital tools in 2025. But crafting emails that deliver results takes more than catchy lines—it’s about relevance, personalization, and strategy.

Let’s break down exactly how to craft emails that grab attention and drive engagement.

🔑 Why Email Marketing Still Matters in 2025

Email is not dead—in fact, it’s thriving. Studies show that for every $1 spent, email marketing generates an average return of $42. With mobile usage and smart automation tools increasing, reaching your audience directly in their inbox is more impactful than ever.

✉️ Step 1: Create a Compelling Subject Line

The subject line is your email’s first impression. If it doesn’t intrigue or provide value, it’s heading straight to the trash.

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Best practices:

• Keep it under 50 characters
   
• Use personalization (like the recipient's name)
   
• Spark curiosity or urgency
   
• Test variations with A/B testing
   

Examples:

• “Pallavi, your free SEO checklist is inside!”
   
• “Last chance: 50% off ends today”
   

👁 Step 2: Optimize the Preview Text

The preview text shows up beside your subject line in the inbox, offering a sneak peek of your email content. It should support the subject line and give readers a compelling reason to open the email.

Tips:

• Keep it around 35–90 characters
   
• Make it actionable or intriguing
   
• Avoid repeating the subject line
   

📝 Step 3: Write Value-Driven Content

After it's opened, your email should provide clear, concise, and valuable information right away. No fluff. Use a conversational tone, and break up your content with short paragraphs and bullet points to make it easy to read.

Do:

• Address a pain point or need
   
• Deliver one clear message
   
• Use friendly, personal language
   

Don’t:

• Overload with information
   
• Sound robotic or overly promotional
   

🔗 Step 4: Add a Clear Call to Action (CTA)

Every email should have a purpose—whether it’s clicking a link, downloading a resource, or making a purchase.

CTA Tips:

• Make it action-oriented: “Download Now,” “Claim Your Spot”
   
• Use buttons instead of plain text
   
• Place CTA strategically (mid and end of email)
   

📱 Step 5: Make It Mobile-Responsive

Over 70% of emails are now opened on mobile devices. If your email looks broken on a phone, you’ve already lost the game.

Ensure:

• Mobile-friendly design and font sizes
   
• Buttons are thumb-friendly
   
• Images are optimized
   

🧪 Step 6: Test and Track Performance

Use A/B testing for subject lines, content, CTA buttons, and send times. Track metrics like:

• Open Rate
   
• Click-Through Rate (CTR)
   
• Bounce Rate
   
• Conversion Rate
   

Use tools like Mailchimp, ConvertKit, or ActiveCampaign for in-depth analysis.

✅ Email Crafting Checklist

• Catchy subject line with personalization
   
• Clear preview text
   
• Value-packed content
   
• Strong CTA
   
• Mobile-optimized design
   
• A/B tested and tracked